Description

Third World – Serious Business – Vinyl Record

Serious Business is the eighth studio album by the Jamaican reggae band Third World, released in 1989. Known for their blend of reggae with elements of funk, soul, and pop, Third World has been a significant presence in the reggae scene since their formation in 1973. ‘Serious Business’ reflects their eclectic approach, combining socially conscious lyrics with infectious rhythms and melodic hooks.

The album features a blend of traditional reggae with funk, soul, and pop influences, creating a sound that is both unique and accessible. Many tracks emphasize danceable grooves, with rhythmic bass lines, upbeat percussion, and catchy melodies.

Although it’s filled with more pop than reggae, Serious Business represents a pivotal time for Third World. The talented group had spent the ’70s and early ’80s riding the precarious wave between roots reggae and pop-oriented, crossover reggae. Released in 1989, Serious Business announced the direction that Third World would take from then on. From the catchy, fluffy radio hit ‘Forbidden Love’ to the gratuitous rap solo on ‘Theme From the Underdog,’ it’s clear that the band chose the pop side and was making no apologies.

‘Same Old Song,’ a remake of the Four Tops classic, lends none of the innovation that reggae remakes usually add to standards, and the South African mbaqanga rhythms of ‘Take This Song’ can’t hide the weak attempt at creating a worldwide unity anthem, albeit with an overwhelming pop sensibility. ‘Reggae Ambassador,’ both the vocal and dub version, stands out as the album’s most creative moment, showcasing Third World’s easygoing melodies and fun-loving spirit.

Track Highlights:

‘Forbidden Love’: A standout track known for its smooth melody and romantic lyrics, showcasing the band’s ability to blend reggae with pop sensibilities.
‘Reggae Ambassador’: This song highlights the band’s commitment to promoting reggae music globally, with a catchy hook and a message of unity and love.
‘We Could Be Jammin’ Reggae’: An upbeat and celebratory track that emphasizes the joy and communal spirit of reggae music.
‘Serious Business’: The title track features socially conscious lyrics and a powerful rhythm, addressing important issues with both urgency and groove.
‘Keep Your Head to the Sky’: A motivational and uplifting song that encourages perseverance and positive thinking, featuring soulful melodies and harmonies.

Many songs on the album address social and political issues, reflecting Third World’s commitment to using music as a tool for awareness and change. Themes of love, unity, and positive vibes are prevalent throughout the album, consistent with the band’s overall message. Tracks like ‘Keep Your Head to the Sky’ focus on empowerment and maintaining a positive outlook despite challenges.

The production quality is polished and professional, with a clear mix that highlights the intricate instrumentation and vocal harmonies. The album seamlessly fuses reggae with other genres, using a variety of instruments and production techniques to create a rich, layered sound.

Serious Business received positive reviews from critics, who praised its innovative fusion of styles, catchy melodies, and socially conscious lyrics. The album enjoyed commercial success, particularly within the reggae and world music communities, further establishing Third World as a significant force in the genre.

Serious Business by Third World stands as a testament to the band’s ability to innovate within the reggae genre while maintaining a commitment to social consciousness and positive messaging. The album’s blend of reggae, funk, soul, and pop elements creates a unique sound that appeals to a wide audience. Songs like ‘Forbidden Love’ and ‘Reggae Ambassador’ highlight the band’s melodic prowess and global reach, while tracks like ‘Serious Business’ and ‘Keep Your Head to the Sky’ reflect their dedication to addressing important issues through music. Serious Business remains a significant release in Third World’s discography, showcasing their versatility and enduring impact on the reggae music scene.

Brand new, never played and still sealed in the factory plastic seal with promo sit in jacket

Mercury / Polygram Records 1989

Track Listing
1 Forbidden Love (4:27)
2 It’s the Same Old Song (3:56)
3 Raggae Ambassador (Sung Vocal Version) (3:29)
4 D.J. Ambassador (DJ Dub Version) (3:47)
5 Keep Your Head to the Sky (4:25)
6 Take This Song (5:06)
7 Love Will Always Be There (4:04)
8 Serious Business (4:08)
9 Never Say Never (4:05)
10 We the People (3:35)
11 Theme from the Underdog (4:16)
12 Theme from the Underdog (Rap Version) (2:45)
13 Take This Song (Reprise)