Description
Craig David – The Time Is Now – Deluxe Edition Double Vinyl Record
The New Album
Deluxe Edition
Includes 3 Bonus Songs
Craig David – The Time Is Now, released in January 2018, is the British R&B singer’s seventh studio album, and it finds him balancing nostalgia with reinvention. Coming two years after his well-received comeback album Following My Intuition (2016), The Time Is Now continues Craig David’s efforts to reassert himself as a relevant force in contemporary pop and R&B, while still leaning into the smooth vocal style and emotional earnestness that defined his early 2000s rise.
The album features a mix of slick R&B, dance-pop, and UK garage elements, blending his original style with modern production trends. There’s a clear attempt to bridge generations, with guest features from younger pop and rap artists such as Bastille, GoldLink, and AJ Tracey, bringing a more current edge to the project. Craig David’s signature themes—romance, self-reflection, and perseverance—are still very much present, delivered with the polished charm that’s been his hallmark since Born to Do It (2000).
Highlights from the album include:
“Heartline”, the lead single, produced by Jonas Blue, which combines upbeat tropical house vibes with Craig’s introspective lyrics about love and vulnerability.
“I Know You” (featuring Bastille), a mid-tempo anthem that merges pop and R&B sensibilities with a nostalgic tone. It became a commercial hit in the UK, thanks to its crossover appeal.
“Live in the Moment” (featuring GoldLink), which injects a touch of hip-hop and funk, showing Craig’s effort to remain stylistically fluid.
“Magic” and “Focus”, smooth, retro-tinged tracks that nod to his R&B roots, giving longtime fans the warmth and intimacy they expect from him.
The Time Is Now is optimistic and forward-looking, filled with affirmations of growth, resilience, and gratitude. At times, the lyrics can feel formulaic, but they’re delivered with sincerity. There’s a sense throughout the album that Craig David is still grateful to be in the game, still chasing love and connection, and still refining his place in a music scene that has shifted dramatically since his heyday.
While The Time Is Now doesn’t break much new ground musically, it successfully reaffirms Craig David’s versatility and enduring vocal talent. It’s an album that tries to balance radio-friendly accessibility with personal reflection, and while it may lean heavily on contemporary trends, it doesn’t lose sight of the soulful core that made him famous.
For fans of his early work or newer listeners discovering his catalog through collaborations, this album offers a snapshot of an artist gracefully adapting to changing times, while still holding onto the essence of what made him stand out in the first place.
Brand new, never played and still sealed in the factory plastic
Track Listing
Magic
Heartline
Brand New
Going On
Love Me Like It’s Yesterday
For The Gram
Get Involved
I Know You
Live In The Moment
Love Will Come Around
Somebody Like Me
Focus
Reload
Talk To Me
Talk To Me Pt. II
